The 60-Second Pitch Builder — Printable Worksheet for Freelancers & Founders | by Ellis & Mads

You know what you do. You just freeze when someone asks you to explain it.

The 60-Second Pitch Builder is a fill-in-the-blanks printable worksheet that walks you through your elevator pitch beat by beat — so the next time someone says "so, what do you do?", you have an answer that actually lands.

Built by Ellis & Mads — two creatives who spent years watching talented people undersell themselves in networking rooms, client calls, and DMs — and decided to do something about it.

What's inside:

• 4 guided worksheet pages — Hook, Problem, Solution, Ask — one beat at a time
• Worked examples on every page so you never stare at a blank box
• A progress tracker so you can see your pitch taking shape
• A final assembly page to pull all four beats into one complete 60-second script
• 6 pages total — instant PDF download, print at home on A4 or US Letter

Who this is for:

Freelancers, small business owners, coaches, creators, and anyone who's ever stumbled through explaining what they do at a networking event, on a discovery call, or in a Zoom intro.

How it works:

Download, print, and work through one beat at a time. Most people have a complete first draft in under 20 minutes. Refine it, say it out loud, time it — and you're ready.